
You've mastered Reddit. Your comments consistently get upvoted, start great discussions, and establish you as knowledgeable in your niche. But on LinkedIn, your engagement is mediocre.

Or vice versa: You're crushing it on LinkedIn but Reddit feels like a different language entirely.

Here's what most people miss: The core principles of effective commenting are universal. Value-first approaches, authentic engagement, and thoughtful contribution work everywhere. What changes is execution—tone, length, and cultural norms.

Master cross-platform commenting, and you amplify reach without reinventing your strategy for each platform.

## Why Reddit and LinkedIn Comment Strategies Overlap

At their core, both platforms reward the same behaviors.

**Core principles that work universally**:

- **Value-first approach**: Adding genuine insights beats promotional self-interest
- **Authenticity over templates**: Genuine responses outperform copy-paste
- **Thoughtful beats quick**: Quality comments get better responses than first-comment speed
- **Community contribution**: Both platforms reward helping others over self-promotion

**Platform cultural differences** (where they diverge):

- **Tone**: Reddit casual/sarcastic, LinkedIn professional/aspirational
- **Self-promotion tolerance**: Reddit very low, LinkedIn moderate
- **Voting mechanics**: Reddit upvote/downvote, LinkedIn only positive reactions
- **Anonymity vs. professional identity**: Reddit pseudonyms, LinkedIn real names

Understanding where principles overlap and where execution must adapt lets you succeed on both.

## Reddit Commenting Principles That Dominate LinkedIn

### Principle #1 - The "Add Value, Not Noise" Rule

**Reddit**: Meme responses and "This" get downvoted to oblivion. Substantive contributions get upvoted.

**LinkedIn**: "Great post!" gets ignored. Thoughtful commentary gets replies and profile visits.

**Universal truth**: Both platforms punish lazy engagement and reward substance.

**Translation for LinkedIn**: Replace Reddit's casual value-adds with professional equivalents. Same substance, different packaging.

**Example comparison**:

**Reddit comment**: "This is spot on. I've been working in SaaS sales for 7 years and the pattern you're describing matches exactly what I've seen at 3 different companies. The key difference between teams that hit quota and teams that don't: [specific insight]."

**LinkedIn equivalent**: "Your point about sales team performance resonates with my experience across three B2B SaaS companies. The pattern I've observed: Teams that consistently hit quota have [specific insight with data]. Have you seen similar patterns?"

Same core value (specific experience + insight), different tone.

### Principle #2 - "Read the Thread First" Etiquette

**Reddit**: Duplicate comments get called out. Users appreciate when you reference what others already said.

**LinkedIn**: Showing you read other comments signals thoughtfulness.

**Implementation**: Before commenting, scroll through existing comments. If your point was made, upvote/like that comment and add a nuance rather than repeating.

**Why this matters algorithmically**: On both platforms, comment threads with back-and-forth generate more overall engagement.

### Principle #3 - The Contrarian (But Respectful) Take

**Reddit**: Thoughtful disagreement often gets more upvotes than agreement.

**LinkedIn**: Professional pushback generates more discussion than echoing.

**The formula**: "Interesting perspective. In my experience, I've actually found [different result]. I think [reason for the difference]."

**Example**: Original post says "Cold email is dead." Your comment: "Interesting take. At our company, cold email still generates 40% of qualified pipeline. I think the difference is industry maturity - in established B2B markets, email still works when personalized properly. Are you seeing different results in emerging tech?"

This adds value through constructive disagreement.

### Principle #4 - Story Over Selling

**Reddit**: Authentic stories about experiences beat promotional content every time.

**LinkedIn**: Personal experience builds credibility faster than credentials.

**The soft mention technique**: Share a story where your product/service is context, not the point.

**Reddit example**: "I work at a company that builds [product category]. When we launched, we assumed [assumption]. Customers taught us [actual truth]. Complete pivot led to [result]."

**LinkedIn equivalent**: Same story, same structure. Both audiences appreciate authentic learning narratives.

---

## Key Differences to Adapt For

### Tone & Formality

**Reddit**: Casual, humor-forward, irreverent acceptable
**LinkedIn**: Professional but human, occasional humor, aspirational tone

**Finding platform-appropriate voice**:

Reddit: "TBH this is the dumbest strategy I've seen in a while. Here's why it backfires..."
LinkedIn: "I respectfully disagree with this approach. In my testing, this strategy often backfires because..."

Same opinion, radically different packaging.

**Adapting the same comment across platforms**:

Core message: "Remote work productivity depends on async communication"

Reddit version: "100% this. My company went remote in 2020 and productivity tanked until we ditched Slack for async tools. Turns out constant notifications != productivity."

LinkedIn version: "Your point about async communication is crucial. When we transitioned to remote work, productivity initially dropped 30%. The turnaround came from shifting from synchronous chat to async project management. Have you seen similar patterns?"

### Length Expectations

**Reddit**: Varies by subreddit. Some value brevity, others reward detailed responses.
**LinkedIn**: 3-5 sentences is the sweet spot for comments. Longer works if providing substantial value.

**When to go long on each**:

Reddit: Technical explanations, detailed stories, comprehensive answers to complex questions
LinkedIn: Sharing frameworks, case studies, or responding to specific questions

**Comment length comparison**:

Short (both platforms): "This. Exactly this."
Medium (LinkedIn optimal): 3-5 sentences with specific insight
Long (Reddit acceptable): 200+ word detailed explanation

### Self-Promotion Tolerance

**Reddit**: Very low. Transparent disclosure required. Community-first always.

**LinkedIn**: Higher tolerance, but subtlety still wins.

**Appropriate self-reference**:

Reddit: "Disclosure: I work at [Company] that does [thing]. That said, here's my unbiased take based on working with 100+ clients..."

LinkedIn: "In my work helping B2B companies with [problem], I've seen [pattern]. The approach that consistently works is [solution]."

LinkedIn allows softer product mentions. Reddit demands transparency.

---

## The Unified Cross-Platform Commenting Workflow

### Step 1: Content Discovery Across Platforms

**Finding relevant discussions**:

Reddit: Subreddit subscriptions, keyword searches, trending topics
LinkedIn: Hashtag follows, connection activity, saved searches

**Time allocation**: If building presence on both, split 60/40 (LinkedIn 60% for professional networking).

**Topic tracking**: Use same topics across platforms. Your expertise transfers.

### Step 2: The "One Idea, Two Formats" Approach

**Core insight stays same, packaging changes**:

Insight: "B2B buyers ignore generic outreach"

Reddit comment: "Can confirm. I get 50+ cold emails daily. 99% deleted without reading because they're clearly templates. The 1% that reference something specific from my profile? Those get responses."

LinkedIn comment: "Your point about personalization resonates. Our data shows generic outreach has 0.3% response rates while personalized approaches hit 8-12%. The difference: referencing specific company challenges rather than industry generalities."

Same insight (personalization matters), different evidence and tone.

### Step 3: Multi-Platform Efficiency Tools

**Using LiGo for unified workflows**:

The [LiGo Chrome Extension](https://chromewebstore.google.com/detail/ligo-comments-for-linkedi/dlclgkldbjggemolgmajabobdcofgjof) works across LinkedIn, X, Reddit, and Meta. Generate platform-appropriate comments with one tool.

**How it handles platform differences**:

- Analyzes which platform you're on
- Adjusts tone and length accordingly
- Preserves your core message across adaptations
- Free tool that saves 60-70% of commenting time

**Workflow example**:

1. See relevant post on LinkedIn
2. Generate comment with LiGo
3. Encounter similar topic on Reddit
4. Generate Reddit-appropriate version
5. Both comments maintain your voice, adapted for platform

---

## Platform-Specific Winning Tactics

**Reddit-specific that don't translate**:

- Karma farming (no LinkedIn equivalent)
- Pun threads (unprofessional on LinkedIn)
- "Edit: Thanks for the gold" (no LinkedIn parallel)

**LinkedIn-specific that don't work on Reddit**:

- Inspirational quotes (get mocked on Reddit)
- Humble brags (downvoted instantly)
- Corporate speak (Reddit allergic to jargon)

**Universal tactics working everywhere**:

- Ask better questions (drives discussion)
- Provide unexpected value (stands out)
- Be consistently helpful (builds reputation)
- Build pattern recognition (familiarity matters)

---

## Becoming a Multi-Platform Engagement Pro

**Start with one platform, expand strategically**: Master LinkedIn commenting first (professional ROI). Add Reddit when comfortable.

**Compound benefits**: Insights from Reddit discussions inform LinkedIn content. LinkedIn credibility transfers to Reddit expertise.

**Tool stack recommendation**: LiGo free extension handles all four platforms (LinkedIn, X, Reddit, Meta) efficiently.

[Try LiGo Multi-Platform Commenting](https://chromewebstore.google.com/detail/ligo-comments-for-linkedi/dlclgkldbjggemolgmajabobdcofgjof)

---

## Related Resources

-   [How to Write LinkedIn Comments That Actually Get Replies (2025 Formula)](https://ligoai.com/blog/how-to-write-linkedin-comments-get-replies-2025)
-   [Best LinkedIn Chrome Extensions for Engagement in 2025](https://ligoai.com/blog/best-linkedin-chrome-extensions-engagement-2025)
-   [5 Ways to Automate LinkedIn Without Losing Authenticity](https://ligoai.com/blog/5-ways-automate-linkedin-without-losing-authenticity)
-   [AI LinkedIn Writing: How to Keep Your Authentic Voice (Complete Guide)](https://ligoai.com/blog/ai-linkedin-writing-keep-authentic-voice-guide)
-   [15 LinkedIn Engagement Hacks That Actually Work in 2025](https://ligoai.com/blog/15-linkedin-engagement-hacks-work-2025)


You’ve mastered Reddit. Your comments consistently get upvoted, start great discussions, and establish you as knowledgeable in your niche. But on LinkedIn, your engagement is mediocre.
Or vice versa: You’re crushing it on LinkedIn but Reddit feels like a different language entirely.
Here’s what most people miss: The core principles of effective commenting are universal. Value-first approaches, authentic engagement, and thoughtful contribution work everywhere. What changes is execution—tone, length, and cultural norms.
Master cross-platform commenting, and you amplify reach without reinventing your strategy for each platform.
<h2>Why Reddit and LinkedIn Comment Strategies Overlap</h2>
At their core, both platforms reward the same behaviors.
Core principles that work universally:
<ul>
<li>Value-first approach: Adding genuine insights beats promotional self-interest</li>
<li>Authenticity over templates: Genuine responses outperform copy-paste</li>
<li>Thoughtful beats quick: Quality comments get better responses than first-comment speed</li>
<li>Community contribution: Both platforms reward helping others over self-promotion</li>
</ul>
Platform cultural differences (where they diverge):
<ul>
<li>Tone: Reddit casual/sarcastic, LinkedIn professional/aspirational</li>
<li>Self-promotion tolerance: Reddit very low, LinkedIn moderate</li>
<li>Voting mechanics: Reddit upvote/downvote, LinkedIn only positive reactions</li>
<li>Anonymity vs. professional identity: Reddit pseudonyms, LinkedIn real names</li>
</ul>
Understanding where principles overlap and where execution must adapt lets you succeed on both.
<h2>Reddit Commenting Principles That Dominate LinkedIn</h2>
<h3>Principle #1 - The “Add Value, Not Noise” Rule</h3>
Reddit: Meme responses and “This” get downvoted to oblivion. Substantive contributions get upvoted.
LinkedIn: “Great post!” gets ignored. Thoughtful commentary gets replies and profile visits.
Universal truth: Both platforms punish lazy engagement and reward substance.
Translation for LinkedIn: Replace Reddit’s casual value-adds with professional equivalents. Same substance, different packaging.
Example comparison:
Reddit comment: “This is spot on. I’ve been working in SaaS sales for 7 years and the pattern you’re describing matches exactly what I’ve seen at 3 different companies. The key difference between teams that hit quota and teams that don’t: [specific insight].”
LinkedIn equivalent: “Your point about sales team performance resonates with my experience across three B2B SaaS companies. The pattern I’ve observed: Teams that consistently hit quota have [specific insight with data]. Have you seen similar patterns?”
Same core value (specific experience + insight), different tone.
<h3>Principle #2 - “Read the Thread First” Etiquette</h3>
Reddit: Duplicate comments get called out. Users appreciate when you reference what others already said.
LinkedIn: Showing you read other comments signals thoughtfulness.
Implementation: Before commenting, scroll through existing comments. If your point was made, upvote/like that comment and add a nuance rather than repeating.
Why this matters algorithmically: On both platforms, comment threads with back-and-forth generate more overall engagement.
<h3>Principle #3 - The Contrarian (But Respectful) Take</h3>
Reddit: Thoughtful disagreement often gets more upvotes than agreement.
LinkedIn: Professional pushback generates more discussion than echoing.
The formula: “Interesting perspective. In my experience, I’ve actually found [different result]. I think [reason for the difference].”
Example: Original post says “Cold email is dead.” Your comment: “Interesting take. At our company, cold email still generates 40% of qualified pipeline. I think the difference is industry maturity - in established B2B markets, email still works when personalized properly. Are you seeing different results in emerging tech?”
This adds value through constructive disagreement.
<h3>Principle #4 - Story Over Selling</h3>
Reddit: Authentic stories about experiences beat promotional content every time.
LinkedIn: Personal experience builds credibility faster than credentials.
The soft mention technique: Share a story where your product/service is context, not the point.
Reddit example: “I work at a company that builds [product category]. When we launched, we assumed [assumption]. Customers taught us [actual truth]. Complete pivot led to [result].”
LinkedIn equivalent: Same story, same structure. Both audiences appreciate authentic learning narratives.
<hr>
<h2>Key Differences to Adapt For</h2>
<h3>Tone &amp; Formality</h3>
Reddit: Casual, humor-forward, irreverent acceptable
LinkedIn: Professional but human, occasional humor, aspirational tone
Finding platform-appropriate voice:
Reddit: “TBH this is the dumbest strategy I’ve seen in a while. Here’s why it backfires…”
LinkedIn: “I respectfully disagree with this approach. In my testing, this strategy often backfires because…”
Same opinion, radically different packaging.
Adapting the same comment across platforms:
Core message: “Remote work productivity depends on async communication”
Reddit version: “100% this. My company went remote in 2020 and productivity tanked until we ditched Slack for async tools. Turns out constant notifications != productivity.”
LinkedIn version: “Your point about async communication is crucial. When we transitioned to remote work, productivity initially dropped 30%. The turnaround came from shifting from synchronous chat to async project management. Have you seen similar patterns?”
<h3>Length Expectations</h3>
Reddit: Varies by subreddit. Some value brevity, others reward detailed responses.
LinkedIn: 3-5 sentences is the sweet spot for comments. Longer works if providing substantial value.
When to go long on each:
Reddit: Technical explanations, detailed stories, comprehensive answers to complex questions
LinkedIn: Sharing frameworks, case studies, or responding to specific questions
Comment length comparison:
Short (both platforms): “This. Exactly this.”
Medium (LinkedIn optimal): 3-5 sentences with specific insight
Long (Reddit acceptable): 200+ word detailed explanation
<h3>Self-Promotion Tolerance</h3>
Reddit: Very low. Transparent disclosure required. Community-first always.
LinkedIn: Higher tolerance, but subtlety still wins.
Appropriate self-reference:
Reddit: “Disclosure: I work at [Company] that does [thing]. That said, here’s my unbiased take based on working with 100+ clients…”
LinkedIn: “In my work helping B2B companies with [problem], I’ve seen [pattern]. The approach that consistently works is [solution].”
LinkedIn allows softer product mentions. Reddit demands transparency.
<hr>
<h2>The Unified Cross-Platform Commenting Workflow</h2>
<h3>Step 1: Content Discovery Across Platforms</h3>
Finding relevant discussions:
Reddit: Subreddit subscriptions, keyword searches, trending topics
LinkedIn: Hashtag follows, connection activity, saved searches
Time allocation: If building presence on both, split 60/40 (LinkedIn 60% for professional networking).
Topic tracking: Use same topics across platforms. Your expertise transfers.
<h3>Step 2: The “One Idea, Two Formats” Approach</h3>
Core insight stays same, packaging changes:
Insight: “B2B buyers ignore generic outreach”
Reddit comment: “Can confirm. I get 50+ cold emails daily. 99% deleted without reading because they’re clearly templates. The 1% that reference something specific from my profile? Those get responses.”
LinkedIn comment: “Your point about personalization resonates. Our data shows generic outreach has 0.3% response rates while personalized approaches hit 8-12%. The difference: referencing specific company challenges rather than industry generalities.”
Same insight (personalization matters), different evidence and tone.
<h3>Step 3: Multi-Platform Efficiency Tools</h3>
Using LiGo for unified workflows:
The <a href="https://chromewebstore.google.com/detail/ligo-comments-for-linkedi/dlclgkldbjggemolgmajabobdcofgjof">LiGo Chrome Extension</a> works across LinkedIn, X, Reddit, and Meta. Generate platform-appropriate comments with one tool.
How it handles platform differences:
<ul>
<li>Analyzes which platform you’re on</li>
<li>Adjusts tone and length accordingly</li>
<li>Preserves your core message across adaptations</li>
<li>Free tool that saves 60-70% of commenting time</li>
</ul>
Workflow example:
<ol>
<li>See relevant post on LinkedIn</li>
<li>Generate comment with LiGo</li>
<li>Encounter similar topic on Reddit</li>
<li>Generate Reddit-appropriate version</li>
<li>Both comments maintain your voice, adapted for platform</li>
</ol>
<hr>
<h2>Platform-Specific Winning Tactics</h2>
Reddit-specific that don’t translate:
<ul>
<li>Karma farming (no LinkedIn equivalent)</li>
<li>Pun threads (unprofessional on LinkedIn)</li>
<li>“Edit: Thanks for the gold” (no LinkedIn parallel)</li>
</ul>
LinkedIn-specific that don’t work on Reddit:
<ul>
<li>Inspirational quotes (get mocked on Reddit)</li>
<li>Humble brags (downvoted instantly)</li>
<li>Corporate speak (Reddit allergic to jargon)</li>
</ul>
Universal tactics working everywhere:
<ul>
<li>Ask better questions (drives discussion)</li>
<li>Provide unexpected value (stands out)</li>
<li>Be consistently helpful (builds reputation)</li>
<li>Build pattern recognition (familiarity matters)</li>
</ul>
<hr>
<h2>Becoming a Multi-Platform Engagement Pro</h2>
Start with one platform, expand strategically: Master LinkedIn commenting first (professional ROI). Add Reddit when comfortable.
Compound benefits: Insights from Reddit discussions inform LinkedIn content. LinkedIn credibility transfers to Reddit expertise.
Tool stack recommendation: LiGo free extension handles all four platforms (LinkedIn, X, Reddit, Meta) efficiently.
<a href="https://chromewebstore.google.com/detail/ligo-comments-for-linkedi/dlclgkldbjggemolgmajabobdcofgjof">Try LiGo Multi-Platform Commenting</a>
<hr>
<h2>Related Resources</h2>
<ul>
<li><a href="https://ligoai.com/blog/how-to-write-linkedin-comments-get-replies-2025">How to Write LinkedIn Comments That Actually Get Replies (2025 Formula)</a></li>
<li><a href="https://ligoai.com/blog/best-linkedin-chrome-extensions-engagement-2025">Best LinkedIn Chrome Extensions for Engagement in 2025</a></li>
<li><a href="https://ligoai.com/blog/5-ways-automate-linkedin-without-losing-authenticity">5 Ways to Automate LinkedIn Without Losing Authenticity</a></li>
<li><a href="https://ligoai.com/blog/ai-linkedin-writing-keep-authentic-voice-guide">AI LinkedIn Writing: How to Keep Your Authentic Voice (Complete Guide)</a></li>
<li><a href="https://ligoai.com/blog/15-linkedin-engagement-hacks-work-2025">15 LinkedIn Engagement Hacks That Actually Work in 2025</a></li>
</ul>

Apply proven Reddit commenting tactics to LinkedIn for better engagement. Cross-platform strategies, platform differences, and unified workflow guide.

Posts tagged: Cross Platform Strategy

Reddit Comment Strategies That Work on LinkedIn